This week, a frank and pragmatic conversation with Jim Eglin of Maryland Systema.
Humble, affable, and highly skilled, Jim is a great example of someone who lives Systema through his actions, and a longtime friend of the NC Systema. In town for a week of training, we took some time to chat about how he found Systema, and how he brings his expertise in marketing to help new trainees discover its benefits.
- what makes Systema unique to potential students
- building your online presence as a new training group or business
- the importance of honesty and authenticity in advertising
- parallels between training and buiness relationships
Hopefully of interest to many, there is some truly great advice here for those hoping to make their training groups into established, professional martial arts schools. Many thanks to Jim for sharing his hard-earned insights and advice.
Maryland Systema is based in Takoma Park, MD, close to Washington DC. Find out more about training with Jim at https://marylandsystema.com/